Freight forwarding is an industry built around people. Behind every shipment are sales teams, operations staff, customs specialists, warehouse workers, drivers, documentation teams and managers coordinating with customers and overseas partners. Yet online, freight forwarding companies often focus almost entirely on cargo, routes, ports and services. This is where employee stories in freight forwarding can…
For freight forwarders, LinkedIn can be much more than a place to share company announcements or congratulate colleagues. Used strategically, it can become a valuable source of freight forwarding leads, helping companies connect with shippers, importers, exporters, manufacturers and logistics decision-makers in markets they want to reach. LinkedIn itself positions the platform as a major…
Your website should be one of your hardest-working sales tools. It should answer questions, build confidence, showcase your expertise, and encourage potential customers to get in touch. Yet for many freight forwarders, the website functions more like an online brochure than a lead generation engine. The problem is that in many cases, potential customers arrive,…