For freight forwarders, LinkedIn can be much more than a place to share company announcements or congratulate colleagues. Used strategically, it can become a valuable source of freight forwarding leads, helping companies connect with shippers, importers, exporters, manufacturers and logistics decision-makers in markets they want to reach. LinkedIn itself positions the platform as a major…
The Cooperative blog
Tag: freight forwarding lead generation
Why Most Freight Forwarder Websites Don’t Generate Leads (And How to Fix Them)
Your website should be one of your hardest-working sales tools. It should answer questions, build confidence, showcase your expertise, and encourage potential customers to get in touch. Yet for many freight forwarders, the website functions more like an online brochure than a lead generation engine. The problem is that in many cases, potential customers arrive,…

