In today’s fast-evolving supply chain landscape, logistics companies face constant pressure to improve efficiency, visibility, and customer service. The promise of logistics tech from real-time tracking platforms to AI-driven route optimization and automated documentation is compelling. Yet, with so many options flooding the market, investing in the right technology can feel overwhelming and risky. However,…
The Cooperative blog
Month: January 2026
Freight Forwarder Branding in 2026: Standing Out Without Competing on Price Through a Logistics Branding Strategy
By 2026, price wars are expected to persist in the freight forwarding industry. But they will no longer decide who survives. Rates fluctuate, capacity tightens, and margins compress. None of that is new. What has changed is how shippers choose who they trust when things go wrong. In that environment, a clear logistics branding strategy…

